Technology Sales Professional

100 clock hours over 5 weeks. Blended online instruction designed to take you from zero experience to job-ready.

Duration

5 Weeks

Total Hours

100 Clock Hours

Format

Online — Synchronous + Asynchronous

Tuition

$4,995

Schedule & Instructional Methods

Synchronous Instruction

2 hours per week of live instruction via Google Meet. Interactive sessions with your instructor covering key concepts, role-playing exercises, and real-time Q&A.

Asynchronous Coursework

18 hours per week of self-paced learning. Video lessons, readings, hands-on tool exercises, and project-based assignments you complete on your own schedule.

Evaluation

Pass/Fail — Project-based assessments. Each chapter includes a practical assignment. The program concludes with a capstone project: building a complete prospecting campaign.

Certificate & Transcript

Upon successful completion, you receive a Technology Sales Professional Certificate of Completion and an official transcript documenting all 100 hours of instruction.

Full Curriculum

A comprehensive, hands-on curriculum built around the tools and skills employers actually require.

1

Foundations of Technology Sales

12 hours

Understand the SaaS industry, the role of SDRs/BDRs, and how modern sales organizations work.

Topics Covered

  • The SaaS business model
  • Sales org structure: SDR → AE → CSM
  • Key metrics: pipeline, quota, conversion rates
  • Career paths and earning potential
2

Ideal Customer Profiles & Buyer Personas

12 hours

Learn to identify and research target accounts and the people within them who make buying decisions.

Topics Covered

  • Building an Ideal Customer Profile (ICP)
  • Creating buyer personas
  • Market segmentation
  • Account research techniques
3

Prospecting & Lead Generation

13 hours

Master the tools and techniques for finding and qualifying potential customers at scale.

Topics Covered

  • LinkedIn Sales Navigator deep dive
  • Apollo for prospecting workflows
  • Building targeted prospect lists
  • AI-assisted prospect research with ChatGPT
4

Cold Outreach: Email & Phone

13 hours

Write compelling cold emails and make confident cold calls that book meetings.

Topics Covered

  • Cold email frameworks and templates
  • Personalization at scale
  • Cold calling scripts and objection handling
  • Multi-channel outreach sequences
5

CRM Mastery: Salesforce & HubSpot

13 hours

Get hands-on with the two most common CRMs in tech sales. Log activities, manage pipelines, and track deals.

Topics Covered

  • Salesforce fundamentals
  • HubSpot CRM setup and workflows
  • Pipeline management best practices
  • Activity logging and reporting
6

Discovery Calls & Qualification

12 hours

Run effective discovery calls using proven frameworks to qualify opportunities and uncover buyer needs.

Topics Covered

  • BANT and MEDDIC qualification frameworks
  • Active listening techniques
  • Asking powerful questions
  • Note-taking and call summaries
7

Sales Communication & Professional Skills

12 hours

Develop the communication, time management, and professional skills that separate top performers.

Topics Covered

  • Written communication for sales
  • Video prospecting
  • Time blocking and productivity
  • Handling rejection and building resilience
8

Capstone: Build a Complete Prospecting Campaign

13 hours

Apply everything you've learned to build a real prospecting campaign you can showcase to employers.

Topics Covered

  • Select a target company and ICP
  • Build a prospect list of 50+ contacts
  • Write a 5-touch outreach sequence
  • Present your campaign in a mock interview

Your Instructor

Instructor bio coming soon. Our instructors bring real-world technology sales experience from leading SaaS companies.

Tools You'll Master

SalesforceHubSpotLinkedIn Sales NavigatorApolloChatGPT for Prospecting

Ready to Start Your New Career?

Apply today and find out if you qualify for tuition coverage.

Apply Now